We provide senior strategic support across audience insight, brand positioning, messaging, campaign planning, and go-to-market direction. That can mean shaping briefs, strengthening pitches, running workshops, or supporting ongoing campaigns - wherever strategic thinking is needed. With extensive experience working internationally with senior stakeholders at C-suite and board level, we bring commercial perspective and confident leadership to every brief.

We integrate seamlessly into your way of working, collaborating with founders, marketers, creatives, media planners, producers, or account leads as needed. Our goal is to strengthen the work, not disrupt it. Having both worked extensively as freelancers, Sean and Gina are comfortable slotting into another company’s processes and adapting to your team’s style. Happy to work on-site, hybrid or remotely as needed.

Yes. We can operate behind the scenes or visibly with clients, depending on what works best for you. Our role is to complement your team, not compete with it.

Yes. We can shape the strategic narrative, develop audience insight, refine messaging, and support the pitch process itself - including working directly with creatives or freelancers. We can also attend meetings if required.

Fractional simply means flexible, part-time strategic support. This could be a set number of days per month, short-term project work, or intensive support around a specific brief or pitch.

Often quickly. We understand everyone is working to tight timelines. If we’re the right fit, we aim to integrate smoothly and fast.

Engagements are typically structured as day rates, project fees, or a monthly retainer depending on scope. We’ll define clear priorities and outcomes upfront so expectations are aligned.

Success depends on the brief. It may be stronger positioning, clearer audience definition, improved client confidence, measurable campaign performance, or helping you secure and deliver higher-value work. We focus on commercial impact and ROI, not just outputs.

No. We’re there to support and strengthen your existing team, not replace them. We plug into the gaps - whether that’s capacity, specialist insight, or senior-level perspective.

Yes. We’re used to working with commercially sensitive information. NDAs are absolutely fine.

We work with media agencies, production houses, and advertising agencies of all sizes - from founder-led teams to established independents - particularly those who need senior strategic thinking without adding permanent headcount.

That’s absolutely fine. Support can be one-off and focused purely on a single project, pitch, or campaign. There’s no requirement for a long-term commitment.

That depends on you. We can stay behind the scenes or be client-facing. We’re comfortable leading workshops, joining meetings, or supporting account leads - whatever strengthens the outcome.

We’ll be honest. If we don’t think we can add value, we’ll say so upfront. The goal is long-term trust, not short-term work.